<aside> 🪐 Discover where you really sit within the universe of your industry, nail down your niche and position to expand your brand galaxy.
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<aside> 🔆 TASK:
What are your true skills?
What have past clients/people found the most helpful or impactful about working with you:
What is a common thread, where is your impact?
What do you really love to do?
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<aside> 🔆 TASK: BONUS: ICA Questionnaire
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<aside> 🔆 TASK: ASK OR LISTEN TO YOUR ICA, OR PEOPLE IN THAT AUDIENCE
What are your biggest complaints right now?
What are you really freaking annoyed by?
Where is (your offer/expertise) difficult for you?
~
WHAT do these people already want?
WHY are they not getting this solution yet?
WHAT’s in the way?
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https://docs.google.com/document/d/1MDXYjDc3sIyUsTQv2Tft2xCrIXXqq2FRShRYW0kg9to/edit?usp=sharing
<aside> 🔆 TASK: LET’S RESEARCH & TALK ABOUT THE UNIVERSE OF YOUR INDUSTRY
First name them, who are they?
Competitor 1:
Competitor 2:
Competitor 3:
What do they do well?
Competitor 1:
Competitor 2:
Competitor 3:
What could they do better?
Competitor 1:
Competitor 2:
Competitor 3:
What makes you different from them?
Competitor 1:
Competitor 2:
Competitor 3:
~
Now, let’s go deeper than that.
What would you talk about that they wouldn’t?
Competitor 1:
Competitor 2:
Competitor 3:
What could you offer they don’t offer?
Competitor 1:
Competitor 2:
Competitor 3:
Why should jump someone choose you over them?
Competitor 1:
Competitor 2:
Competitor 3:
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<aside> 🔆 TASK: DEFINING YOUR DIFFERENCE
What do you want to be known for?
What do you want to have in the bio that you are the expert of?
What do you NOT want to be known for at all?
If you could give a TED talk tomorrow, what would the topic be (passionate, clear, laymans explanation):
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