<aside> 🪐 Zooming in on your offer, understanding the layers and how to build them out.

</aside>

4.1  Lead Magnet

<aside> 🔆 TIME TO DECIDE ON A LEAD MAGNET FOR YOUR OFFER:

4.2  The Test

<aside> 🔆 NOW USE WHAT YOU’VE GOT AND SEE IF IT TAKES:

SCRIPT:

“As a [EXPERTISE] I’m often asked by [ICA] about [question/problem].

I’ve realised that it would help a lot if you had [lead magnet], so I’ve decided to make [it/one/etc] for free!

Curious/Want one/Interested? [insert contact mode]”

</aside>

Chat GPT

<aside> ⭐ If you’re having trouble, try this Chat GPT Prompt:

https://chat.openai.com/

Hey Chat GPT, I want you to put your expert marketing hat on and help me with something for my business.

I am a [EXPERTISE] that offers [SERVICES] to [ICA].

As a marketing expert, please help me to come up with 20 free offer ideas to get my ideal clients on my email list for [CORE OFFER] which is [OFFER DETAILS].”

</aside>

Google Docs Version

https://docs.google.com/document/d/1SPJ3UO6nP0RQhczmaVRWdPQXqrm8m5Su-FQw76yI6OQ/edit?usp=sharing