6.1 M.M.S
🔆 The Magnetism, Messaging & Service Framework
MAGNETISM
- Notice what content you are magnetised by?Write it down (Why? What specifically is standing out?)
- What Creators/Brands have you followed recently?Write it down (Why? What was the specific trigger to clicking ‘follow’)
- Now brainstorm what content your ICA would be magnetised to:
MESSAGING
- Go back to your ICA - What problems do they have in their life?
- What other solutions have they tried that didn’t work?
- What are their beliefs (the stories they’re telling themselves)?
- What is their ideal version of themselves? Describe it.
- How can you make your messaging SPEAK to them?
- What content can you make that’s so relevant that they save your post, share or follow without being asked?
SERVICE
- How can you show up and SERVE your audience?
- What do you know, as the export, know that they don’t?
- Think of ONE thing that your audience would find helpful RIGHT NOW:
6.2 Strategy
🔆 Now use the framework above to build your strategy.
CONTENT
Refine your messaging and make a content bank:
- What problems do they have?
- How can you solve them?
- What is relatable to your audience?
- How can you make them feel seen?
ICA
Go back to your ICA.
- What content do they consume?
- What platform do they hang out on?
- What time of the day are they mostly online?
PLAY
Experiment & play with content and media types to figure out what suits your brand.
PLAN
Look at your upcoming calendar to decide on what content you will be focusing on each week/month. Start mapping out content ideas and topics to work into your messaging for that specific time of the quarter.
- What are you launching?
- What goal are you focusing on?
- What are you guiding your audience towards?
BE CONSISTENT
Once you experiment, make some decision and stick to some kind of schedule.
RESULTS
Track, and pay attention to the results - but don’t pine over them. Keep trying.
- Look at your results each week/month and make tweaks to your messaging.
https://docs.google.com/document/d/1L6K11UrpkA7njdfUxqPYOamSDSCpcKmK-0TLobdrx1k/edit?usp=sharing
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