https://docs.google.com/document/d/1AFLqxnSI4A_-hOkytcZQlcrQerWrDNh8wnM-fbLJrQ8/edit?usp=sharing

7.1  The Cosmic Trail

🔆 Messaging Framework to Sell your Stuff

CHALLENGE

• Where are they NOW, list out the challenges that this ICA is facing:
• What can you VISUALLY see as their challenge/problem?
• HONE in on the SYMPTOMS of the problem that they ALREADY express (they’re aware of this):
• Consider the IMPACT of NOT adressing this CHALLENGE:

DESTINATION

• What is the RESULT that they’re ALREADY WILLING to pay for?
• Define the AFTER or SOLUTION and what that LOOKS like:
• Explore emphasising moving them from CHALLENGE to DESTINATION:

PORTAL

• What is the KEY element that facilitates the journey to get them there?
• Why is this the way to get them there? Prove it (ie, effective, simplest, impactful, potent way to get from CHALLENGE to DESTINATION - you must believe this)
• Use examples / evidence if you can get it to effectively bridge the gap:
• Encourage the ICA to embark on the journey of transformation by embracing this PORTAL:

COSMIC IMPACT

• What’s the ripple effect that this could have on the rest of their life (if the DESTINATION is reached)?
• How many other issues could be solves if this one challenge is overcome?

YOUR COSMIC TRAIL

Challenge:

Portal:

Destination:

Cosmic Effect:

7.2 The Stellar Belief

🔆 The one sentence that brings it altogether.

• [ ] Relevant to the ICA
• [ ] Relevant to the OFFER
• [ ] CLEAR enough to be understood by a 9yo
• [ ] SOLUTION oriented
• [ ] Believing this will make your offer IRRESISTIBLE

BRAINSTORM YOUR STELLAR BELIEF:

<aside> 📌 Portal + Stellar Belief = Destination:

</aside>

YOUR STELLAR BELIEF =

7.3 Your Story

🔆 Make it real with your own, true, personal touch.

Explain HOW you ended up here, doing this:

Explain WHY you BELIEVE in what you DO so much:

What is the REASON you’re here, offering to HELP them:

SEGWAYS

…That’s when I realised

…Which is how I found

…And then it hit me

…Which led me to

…Then I discovered

<aside> 📌 Your story + [segway]  + Cosmic Trail = SALES PITCH.

</aside>

Write your final sales pitch below:

7.4 Invitation

🔆 Always be offering invitations to your offers.

• [ ] Work on your icky sales beliefs
• [ ] Share your excitement, pump up the offer vibe
• [ ] Make it easy for them say YES

7.5 Objection

🔆 Anything that goes through their head that prevents them from saying yes to your invitation (without saying NO).

1. Write down at least 3 (but as many as you can) questions or objections that come to mind - list them all out. Why wouldn't someone hire you as a doula, a coach, buy your course, book an appointment with you, buy your product?  Spend at least 5-10 minutes on this, write down as many things as you can think of.

2. What is your ICA afraid of? List out their FEARS.  Spend at least 5-10 minutes on this, write down as many things as you can think of.

7.6 Sales Pages

BONUS: Sales Page Essentials

BONUS: The B.U.G 🚀 Notion Sales Page